Why a PDF and not my profile URL?

The export is the copy LinkedIn itself gives you, so the scoring reads the same document every time rather than whatever a scraper managed to reach. It’s also why three things are advisory. They simply aren’t in that file.

Why are the banner and my activity not scored?

Because the export doesn’t contain them. Scoring something the file never carried would mean guessing, and a guess dressed up as a deduction is worse than no number at all. You get the advice without the penalty.

I am a student. Is the score stacked against me?

Same hundred as everyone else, and the weights do not change, but the thresholds for what counts as enough are lower at entry level. Reweighting per stage was tried and dropped, because it made two people’s 75s mean different things.

Will the rewrite make my profile sound generic?

It only touches the three sections that are text, only where you lost points against a ceiling, and it works from what your profile already says. A section already at its maximum is left exactly as you wrote it.

Does the photo tool change my face?

It works on the headshot you upload, adjusting framing, background and lighting, and it shows you both versions to compare. Nothing is applied to your LinkedIn profile, and downloading and using it is your decision.

What does it cost to find out?

There is a free tier and no card is required to start. Which plans include each LinkedIn tool is set per country, so treat your plan page as the source of truth rather than this one.

LinkedIn Profile Analyzer

It only scoreswhat it can actually see.

Export your profile as a PDF and 9 elements in it are scored out of 100, with every ceiling published up front. Three more matter to recruiters but are not in that file — so you are told about them instead of marked down for them. A score you can argue with beats a score that guessed.

Score your profile See what gets scored

9 scoredceilings that add up to exactly 100
3 advisorya PDF cannot show them, so they cost you nothing
One rubrica student and a senior scored on the same 100

Profile Score

Recruiters search your title and you never come up.

See the screen

Refine

You know the headline is weak. You have rewritten it four times.

See the screen

Profile Photo

The photo is you at a wedding, cropped. It is worth ten points.

See the screen

Cover Banner

The strip behind your head is the default blue one. It has been for years.

See the screen

What a PDF can and cannot show

9 elements count towards the score.3 never do.

A LinkedIn PDF export carries your headline, your About section, your roles, your skills and your education. It does not carry your banner, it does not carry a reliable count of recommendations, and it carries no activity at all. Scoring these regardless would mean marking you down for something the file never contained.

Scored, out of 100

100

Experience25
Headline15
About summary15
Photo10
Skills10
All-Star completeness10
Featured5
Education5
Certifications5

Ceilings are the engine’s own and identical on every run.

Advised, never scored

These three change what a recruiter thinks of you, and none of them survive a PDF export. You get the advice. You don’t get the deduction.

Cover bannerA PDF export carries no banner at all
RecommendationsNot reliably readable from the export
Weekly activityRecruiters filter on it; a PDF cannot show it

The four tools

One score finds the gap.Three tools close it.

One tab each in the app. The score names the gap, the rewrite handles your text, and the two photo tools handle the rest — because the first thing anyone looks at is not your About section.

Profile Score

Recruiters search your title and you never come up.

Upload the PDF LinkedIn gives you. Back comes nine scored sections with their ceilings, a band from World-class down to Largely invisible, and three pieces of advice about things the file couldn’t show.

What you get: A score out of 100, the keywords recruiters are actually searching for, and clear suggestions to strengthen each section. Location and spelling are checked against the conventions of the market you are applying in.

Nine ceilings that add to 100Experience 25, headline 15, about 15. Published, not implied
Five honest bandsWorld-class, Strong, Average, Below average, Largely invisible
Nothing scored that it cannot seeBanner, recommendations and activity come back as advice
One rubric for every stageA student and a senior are scored against the same hundred

Score a profile

Refine

You know the headline is weak. You have rewritten it four times.

The rewrite targets only the sections that came back below their ceiling, and only the three that are actually text: headline, about and experience. Then it tells you how much of the remaining gap it couldn’t close for you.

What you get: Every section rewritten and ready to paste straight into LinkedIn, scored before and after, in the spelling your market expects.

It rewrites three sectionsHeadline, about and experience. The parts that are words
Only where you lost pointsA section already at its ceiling is left alone
It shows what it could not fixThe leftover gap is split into “rewritten” and “only you can do this”
Rescored on the same rubricBefore and after run through the identical nine categories

Refine a profile

Profile Photo

The photo is you at a wedding, cropped. It is worth ten points.

The headshot is a scored category in its own right, and it’s the first thing anyone looks at. This cleans up the one you have rather than inventing a face that isn’t yours.

What you get: Your photo with studio-quality lighting, sharper focus, a clean distraction-free background and natural colour that stays true to life. It still looks like you, only better. Your photo is used for nothing else.

Worth 10 of the 100It’s a scored category, not a nice-to-have
Your face, tidiedFraming, background and lighting on the photo you supply
Compare before you commitBoth versions shown, nothing replaced automatically
Every version keptEarlier attempts stay in your history

Improve a photo

Cover Banner

The strip behind your head is the default blue one. It has been for years.

The second thing a recruiter sees, and the one thing the score isn’t allowed to mark you on, because the export doesn’t contain it. So it gets generated instead. Four of them, matched to your role and domain.

What you get: Four banner designs sized exactly for LinkedIn, themed to your profession. Keep the one you like. No design skills needed — just your job title.

A coordinated set of fourNot one guess. Four to choose between, made together
Matched to your fieldBuilt from your role and domain rather than stock imagery
The gap the score flagsIt’s the advisory item every report raises, with the fix attached
Yours to keepDownload any of them; the set stays in history

Generate a banner

The decisions behind the number

Three choices that makeone score mean one thing.

Each of these cost the product something. A lower number, a smaller claim, a harder rubric. They are why the score is comparable at all.

A student and a senior share one rubric

An earlier version reweighted the categories by career stage. It was dropped because it made a fresher’s 75 and a senior’s 75 incomparable. Scored out of different denominators, the same number meant two different things. What changes now is the thresholds, never the scale.

Nobody reaches 100

The Experience category carries a permanent ceiling. 85% of it at entry level, 95% further on. There is always headroom left, deliberately, because a rubric that hands out full marks stops being able to tell two strong profiles apart.

The rewrite admits where it stops

It can only work on headline, about and experience. Everything else is yours to do. A certification, a Featured item, a better photo. The report separates the gap it closed from the gap it cannot, rather than presenting a plateau as a finished job.

Before you export anything

The questions worth asking

Why a PDF and not my profile URL?: The export is the copy LinkedIn itself gives you, so the scoring reads the same document every time rather than whatever a scraper managed to reach. It’s also why three things are advisory. They simply aren’t in that file.

Why are the banner and my activity not scored?: Because the export doesn’t contain them. Scoring something the file never carried would mean guessing, and a guess dressed up as a deduction is worse than no number at all. You get the advice without the penalty.

I am a student. Is the score stacked against me?: Same hundred as everyone else, and the weights do not change, but the thresholds for what counts as enough are lower at entry level. Reweighting per stage was tried and dropped, because it made two people’s 75s mean different things.

Will the rewrite make my profile sound generic?: It only touches the three sections that are text, only where you lost points against a ceiling, and it works from what your profile already says. A section already at its maximum is left exactly as you wrote it.

Does the photo tool change my face?: It works on the headshot you upload, adjusting framing, background and lighting, and it shows you both versions to compare. Nothing is applied to your LinkedIn profile, and downloading and using it is your decision.

What does it cost to find out?: There is a free tier and no card is required to start. Which plans include each LinkedIn tool is set per country, so treat your plan page as the source of truth rather than this one.

Export it. See the number.It takes about a minute.

9 sections with their ceilings, and the 3 things worth fixing that no score should mark you on.

Score your profile

Free tier, no card required
Nothing is posted to LinkedIn